Shop

Start free. Pay when you know what you need.

Pick the row you're actually on. Nobody needs all of it.

Road zero · Not started yet

You're good at something you've never charged for. Find it, then find out if anyone wants it. Both free.

The Ground Test
Quiz · 4 minutes
Free

The Ground Test

Fifteen questions to find what you're good at, who already trusts you, and the first thing you could sell. No résumé. No business plan.

  • Fifteen questions, no email
  • Ends with your niche, a first draft, and your first paid version
  • Start here if you haven't started anything yet
Take the ground test
Prove They Want It
Workbook · 14 days
Free

Prove They Want It

Fourteen days to find out if anyone wants it at your price, before you build anything. No selling. No LLC. No logo. You start by looking, not asking.

  • Five steps, four numbers, one decision
  • The exact messages to send, including the one where you say the price
  • Seven AI prompts for when you get stuck
Get the workbook

Three people said yes at your price? You're on the next row.

Road one · Just started

Nothing has broken yet because there isn't enough there to break. Do the boring parts in the right order.

The Real Company Checklist
Checklist · 14 steps
$37

The Real Company Checklist

You started the business and skipped the boring part, because nobody sells the boring part. Fourteen steps to setting it up properly, in order, including the operating agreement most new owners never make.

  • What each step costs
  • Whether to do it yourself or hire it out
  • Do it now or do it later under pressure. Later costs more.
Get the checklist
Calm Is a System, Not a Mindset
Book · 13 chapters
$19.99 · Kindle $9.99

Calm Is a System, Not a Mindset

Your business isn't chaotic because you are. Thirteen chapters, thirteen things to build. Every chapter ends with one specific move. Not a reading list. A build order.

  • The map that shows what's actually running you
  • The process you document by talking into your phone for three minutes
  • The number that tells you how many clients you can genuinely hold
Get the book
Road two · Running it

Real revenue, real clients, and it only holds because you're holding it. Find out what's breaking, then fix one thing at a time.

The Floor Test
Quiz · 90 seconds
Free

The Floor Test

Eight questions about what your business is actually standing on. No mindset, no scoring your energy. The boring structural stuff that decides whether this holds weight when you step away from it.

  • Ninety seconds, no email, no download
  • Tells you which layer is soft
  • Start here if the business is already running
Take the floor test
The Break List
Exercise · 20 minutes
Free

The Break List

Everything that stops if you disappear for two weeks. Not what gets delayed. What stops. You end with a number you can actually move.

  • Three pages, one of them a worksheet you print
  • Five categories so you don't miss the obvious ones
  • What to do with the number once you have it
Do the break list
The Operator's Manual
Manual · 15 pages
Free

The Operator's Manual

Every page published so far, bound. One fix each, five or six steps, done in an afternoon by you without hiring anybody. It grows every week and it will not be taken down.

  • Fifteen pages, one problem each
  • Do not read it front to back. Start with the break list.
  • Email required for this one. The individual pages are not gated.
Get the manual
The Operator's AI Kit
Tools · 10 prompts
Free

The Operator's AI Kit

Ten copy-paste prompts pointed at the backend, not your captions. The onboarding you rebuild from scratch every time. The pricing you apologize for. The decision you make fresh at 11pm because you never wrote the rule down.

  • Run one and you have a documented process by lunch
  • Nothing to learn. Paste it into whatever you already use.
  • Built for people who already know what's broken
Get the prompts

Long list and nothing written down? The book is the full rebuild.

Start at the top of your row. Most people skip to the bottom and wonder why nothing holds.